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Title

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Wine Educator

Description

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We are looking for a passionate and knowledgeable Wine Educator to join our team and help elevate the wine experience for our customers, clients, and staff. As a Wine Educator, you will be responsible for delivering engaging and informative wine education sessions, tastings, and training programs. Your role will be essential in enhancing the understanding and appreciation of wine among diverse audiences, from beginners to seasoned enthusiasts. The ideal candidate will have a deep understanding of viticulture, winemaking processes, wine regions, and food pairings. You should be comfortable speaking in front of groups, leading tastings, and creating educational content that is both accessible and compelling. Whether working in a retail setting, hospitality venue, winery, or educational institution, your ability to communicate the story and science of wine will inspire others and contribute to a culture of wine excellence. Key duties include organizing and conducting wine tasting events, developing training materials for staff, advising customers on wine selections, and staying current with industry trends and certifications. You will also collaborate with marketing teams to create wine-related content and may assist in curating wine lists or product offerings. This role requires excellent communication skills, a customer-focused mindset, and a genuine enthusiasm for wine. Certifications such as WSET (Wine & Spirit Education Trust) or Court of Master Sommeliers are highly desirable. Experience in hospitality, retail, or wine production is a plus. Join us in sharing the joy and complexity of wine with others, and help foster a deeper appreciation for this timeless beverage.

Responsibilities

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  • Conduct engaging wine tastings and educational sessions
  • Develop and deliver wine training programs for staff
  • Advise customers on wine selections and pairings
  • Create educational materials and content about wine
  • Stay updated on wine trends, regions, and certifications
  • Collaborate with marketing to promote wine events
  • Assist in curating wine lists and product offerings
  • Maintain a professional and welcoming environment
  • Represent the brand at wine events and trade shows
  • Ensure compliance with local alcohol laws and regulations

Requirements

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  • Strong knowledge of wine, viticulture, and winemaking
  • Excellent public speaking and presentation skills
  • WSET certification or equivalent preferred
  • Experience in hospitality, retail, or wine industry
  • Ability to engage and educate diverse audiences
  • Strong organizational and time management skills
  • Customer service orientation
  • Ability to work evenings and weekends as needed
  • Proficiency in Microsoft Office or similar tools
  • Passion for wine and continuous learning

Potential interview questions

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  • What is your experience with wine education or tastings?
  • Do you hold any wine certifications such as WSET?
  • How do you tailor your teaching to different audiences?
  • Can you describe a successful wine event you led?
  • What is your favorite wine region and why?
  • How do you stay current with wine industry trends?
  • Are you comfortable speaking in front of large groups?
  • What role does food pairing play in your wine education?
  • How do you handle challenging questions from guests?
  • Are you available to work evenings or weekends?